About BRICS Business Magazine
BRICS Business Magazine is a bookazine
—
a book-like magazine – addressed to global investors, businessmen, politicians, and experts.
A business and humanitarian
publication on rapid-growth markets, it is issued four times a year and
explains how to understand others.
The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.
We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:
- essays and columns that would fit into “Opinions” or “Recommendations” sections
- indices, ratings, and rankings
- business cases
Industry and event projects as well as investment guides are featured as special add-ons.
Looking at the broader issues discussed at the Davos Forum provides an easy way to understand the current agenda of the West. This is a world, first and foremost, of the most prominent businessmen and politicians, who think about medium- and even long-term problems like daily ones, which is perfectly correct. Maybe there is some frustration on the part of the public that the themes are repeated, and that their leaders are not reacting to all of the current problems, but I would like to draw attention to something else. The questions are so serious that any attempt to provide an answer is fraught with difficulties.
And so, on to the challenges facing the world. The first is preparation for the fourth industrial revolution. Everyone is already used to the flow of conversation about how technology is transforming society, and that how some countries are going to be left far behind. But the biggest changes are taking place on the human level. What happens to the very concept of work in rich and poor societies? Will the dream of full employment just cease to exist? The next challenge is about strengthening and improving international cooperation, making globalization more manageable. The existing structures were put in place far too long ago, they are cumbersome, noninclusive and don’t fit the reality of a multipolar world.
And it doesn’t stop there. The economy can’t keep up with demographics. We have to accept the idea that our standard of living will fall or – I have to mention it again – create billions of new jobs. At the same time, the goals of society and those of business, as many educated people see it, often diverge. Short-term thinking, egotistical behaviour and corruption get in the way, which is why market capitalism has to be reformed. And finally, across the globe there is falling trust in institutions and a loss of belief in the future. How this optimism can be returned is an epic job for a superhero to take on. Of course, all these challenges are interrelated, and it’s likely that the last one might seem a little alien, but I am convinced it is fundamental. Only countries that can create an atmosphere of trust and instil their population with confidence will be able to deal with the remaining challenges.
Authors & Experts
professor of International Political Economy at Harvard University’s John F. Kennedy School of Government
head of the Center for Arab and Islamic Studies at the Institute of Oriental Studies of the Russian Academy of Sciences
expert at the Russian Trade and Economiс Development Council, a Ph.D. in Political Science, and a member of the Alumni Club of the Gorchakov Public Diplomacy Fund
professor of Population Ecology and UK Champion for Global Food Security at the University of Leeds
senior adviser to the president of World Bank, co-chair of the Neurotechnology & Brain Science Future Council and a clinical associate professor of Neurology & Neurological Surgery at the University of Washington
expert in Arab capital markets, Ph.D. in Economics, author of “Mutual investments between the Persian Gulf countries and the CIS”
