A reporter from The Guardian got into a car with his friend, a photographer, and drove counter clockwise around the non-tourist suburbs of Brazil’s largest city. The trip culminated in a book, fragments of which are published in BRICS Business Magazine. Having visited São Paolo’s suburbs, Justin McGuirk had a chance to act both as an anthropologist and urban developer. His story will help to fill various lacunae that one is inevitably confronted with when trying to understand one of the largest metropolises of the world from inside its business quarters.