Translated with AI assistance
On September 28, the business program of the BRICS+ Fashion Summit began in Moscow. Over three days, participants from various countries will discuss not so much fashion as a design industry, but rather its economy: investments, technologies, new materials, local brands, and entry into international markets.
On the first day, the agenda focuses on artificial intelligence in the creative industries, investment in fashion projects, high-tech materials, and the role of fashion in urban development. A separate plenary discussion is dedicated to how local brands, fashion weeks, and cultural identity contribute to cities’ international image and help attract tourists and investors.
In the coming days, participants will discuss support for local brands, standards and certification, the development of the jewelry industry, new consumption models, and the macroeconomic trends that will shape the fashion market in the years ahead.
For the BRICS+ countries, this agenda goes far beyond the fashion market. It is about developing creative industries as an export sector, building local brands, and establishing new production and distribution chains among the member countries.
What this means for companies in BRICS+ countries
For businesses, the summit is a platform where practical connections can be formed across the entire value chain: from textiles, materials, and manufacturing to technology, retail, marketing, and international distribution. For companies from BRICS+ countries, the opportunity to enter new markets is especially important—not only through the export of finished products, but also through joint collections, contract manufacturing, brand localization, and partnerships with trading platforms and investors.
