BRICS Business Magazine English Edition No.2
About BRICS Business Magazine
BRICS Business Magazine is a bookazine
a book-like magazine – addressed to global investors, businessmen, politicians, and experts.
A business and humanitarian
publication on rapid-growth markets, it is issued four times a year and
explains how to understand others.
The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.
We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:
- essays and columns that would fit into “Opinions” or “Recommendations” sections
- indices, ratings, and rankings
- business cases
Industry and event projects as well as investment guides are featured as special add-ons.
The quintessential Brazilian way of life can be summed up in one word – jeito, which literally means ‘find a way’. To resort to the jeito means to achieve one’s objective without formally breaking the law. One should strive to grasp this concept at least because, despite its geographic proximity to North America, today’s Brazil clearly gravitates towards the BRICS countries; the nation’s trade with China is greater than with the United States, reaching nearly $30 billion. However, to be able to do business with a Brazilian you need to become a friend. Even corruption is merely an element of friendship in this country.Comments
Developing countries often tend to outpace the developed world in terms of penetration of new technologies. Viktor Vekselberg, President of the Skolkovo Fund and Chairman of the Renova Group Board of Directors, knows it better than anyone else. Yet, according to him, it is technologies that remain the greatest and most sought-after resource for the BRICS countries.Global investor
Jim O’Neill – the man who coined the BRIC acronym, along with the grand idea behind it – recently resigned as chairman of the Asset Management Division at Goldman Sachs. He is hardly a fan of inert thinking. In this interview, he warns his colleagues (investors and economists) that if one resorts to stereotypes in trying to gauge the new non-Western world, this choice is fraught with perils.Agenda
Even though crude oil remains a primary resource fueling the steaming economy of Kazakhstan, the country is rapidly diversifying away from oil dependency, seeking a bigger role in shaping the global agenda via BRICS mechanisms. How? Kazakhstan's Deputy Prime Minister Kairat Kelimbetov offers some hints in an exclusive interview with BRICS Business Magazine.Power talks
Thirty years ago he helped create what was destined to become a global software giant, helping India become a new global center for economic growth and innovation. Today he is engaged in bringing about the enterprise of the future by investing in R&D and new talent. In an exclusive interview with BRICS Business Magazine, Infosys founder and CEO S.D. Shibulal discloses his secrets of success and explains how to best capitalize on the opportunities unfolding before us.Innovations
Quality healthcare can be made affordable in countries such as India, even for those who have no means to pay for it. To accomplish this task one needs but a dream – and an innovative approach to building business processes. Devi Shetty, a cardiologist and founder of the Narayana Hrudayalaya hospital in South India, succeeded on both counts.Innovations
Online coverage of presidential elections, and 10 million citizens’ trips between government agencies made virtually – Russia is stepping up the deployment of information technologies to be used in the country’s government and administrative systems. Igor Schegolev, aide to the President of Russia, talks about the best practices and solutions that Russia is ready to share with its BRICS partners.Innovations
Preconceptions about Russia – especially concerning its size and potential – tend to be wide of the mark. But it is set to become a world center of design and a cultural conduit between the developing and the developed world, says Igor Agamirzian, CEO of RVC (Russian Venture Company OJSC).Innovations
Africa is faced with many challenges, and one of the gravest is a negative perception amongst foreign investors, many of whom still consider it to be a ‘hopeless continent’. This thought was recently expressed by Chris Kirubi, one of Kenya’s most successful businessmen and philanthropists, and chairman of the board of directors of Capital Group.Africa special
If you are used to thinking of Africa as a dark spot on the economic map of the world – a continent rife with ethnic conflicts, corrupt dictatorships, religious strife and hunger – think again. You should rid yourself of this stereotype once and for all, believes Charles Robertson, chief economist at Renaissance Capital and lead author of a book on the investment appeal of the New Africa, The Fastest Billion: The Story Behind Africa’s Economic Revolution.Africa special
Too often the Western world views Africa as a single entity; too few specialists can truly tell the difference between one African nation and the next. Meanwhile, numbers often tend to speak louder than words. BRICS Business Magazine has analyzed some key rankings, identifying the leaders and outsiders among African countries based on a whole variety of parameters – from happiness to GDP.Africa special
Having spent a decade working in Central Africa, Mikhail Solodovsky believes that doing business in what was once called the ‘dark continent’ requires a keen understanding of the local realities and mindset. And if you do not yet have that, he is prepared to guide you.Africa special
It is better to learn from the mistakes of others especially when large investments are at stake. Partners from the analytical firm Bain & Company studied some early foreign investment projects in Africa and identified five key lessons learned that need to be internalised to achieve success on this continent.Africa special
Poverty and inequality. Both problems have to be solved in South Africa by 2030. Pumla Ncapayi, Deputy Director-General of Trade and Investment SA, explains that governmental efforts are insufficient in realizing these goals. They could be reached by drawing on the energies of people.Africa special