{"id":3734,"date":"2026-04-23T21:13:00","date_gmt":"2026-04-23T18:13:00","guid":{"rendered":"https:\/\/bricsmagazine.com\/en\/?p=3734"},"modified":"2026-04-23T21:17:06","modified_gmt":"2026-04-23T18:17:06","slug":"chinamaxxing-how-a-trend-born-in-the-west-is-adding-to-the-influence-of-chinas-soft-power","status":"publish","type":"post","link":"https:\/\/bricsmagazine.com\/en\/main-issue\/agenda\/brics-plus-news\/chinamaxxing-how-a-trend-born-in-the-west-is-adding-to-the-influence-of-chinas-soft-power\/","title":{"rendered":"‘Chinamaxxing’ \u2013 how a trend born in the West is adding to the influence of China\u2019s soft power"},"content":{"rendered":"\n

Warm water in the morning instead of an iced latte, tai chi in the park instead of a gym session \u2013 Generation Z in the West is swept up in the chinamaxxing phenomenon.<\/p>\n\n\n\n

This isn\u2019t about politics or a sudden love for China. It\u2019s more about a quiet shift in habits. About how TikTok videos with morning rituals, street food, and a slower pace of life, posted under the hashtag chinamaxxing, begin to compete with the Western cult of productivity \u2013 and sometimes win.<\/p>\n\n\n\n

According to Forbes<\/a>, ‘chinamaxxing’ is an attempt to \u201creassemble\u201d oneself through a different system of coordinates: more discipline, less hustle, a focus on endurance and the long run. No ideology \u2013 just a set of practices that seem to work.<\/p>\n\n\n\n

And there\u2019s an irony in this: China, which for a long time tried to export its culture \u201cfrom above\u201d \u2013 through cinema, media, and official narratives \u2013 is ultimately entering \u201cfrom below.\u201d Through algorithms. Through the visual language of short videos. Through everyday life that looks more convincing than any propaganda.<\/p>\n\n\n\n

The numbers only reinforce this: in a recent study by Gallup<\/a>, global approval of Chinese leadership surpassed that of the U.S. by 5% for the first time in 20 years. Gallup surveyed more than 130 countries and found that over the past year, China\u2019s global approval rose from 32% to 36%, while U.S. approval fell from 39% to 31%.<\/p>\n\n\n\n

China doesn\u2019t necessarily have to be liked here \u2013 it simply turns out to be present. In the phone interface, in supply chains, in that very video people watch before going to sleep.<\/p>\n\n\n\n

BRICS Business Magazine is not staying on the sidelines and reminds us that a special issue<\/a> was recently released, where Chinese became the second language.<\/p>\n\n\n\n

In this issue, China is no longer presented as an abstract economy, but as a system of influence in detail: from cultural presence in museums and theater to infrastructure projects like \u201cHuaming Park\u201d in Moscow, from a new economic strategy and investment opportunities to the expansion of the automotive industry and the film sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

Warm water in the morning instead of an iced latte, tai chi in the park instead of a gym session \u2013 Generation Z in the West is swept up in the chinamaxxing phenomenon. This isn\u2019t about politics or a sudden love for China. It\u2019s more about a quiet shift in habits. About how TikTok videos […]<\/p>\n","protected":false},"author":2,"featured_media":3735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1042],"tags":[],"country":[],"authors":[],"class_list":["post-3734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brics-plus-news"],"acf":[],"yoast_head":"\n'Chinamaxxing' \u2013 how a trend born in the West is adding to the influence of China\u2019s soft power - BRICS Business Magazine - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bricsmagazine.com\/en\/main-issue\/agenda\/brics-plus-news\/chinamaxxing-how-a-trend-born-in-the-west-is-adding-to-the-influence-of-chinas-soft-power\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Chinamaxxing' \u2013 how a trend born in the West is adding to the influence of China\u2019s soft power - BRICS Business Magazine - EN\" \/>\n<meta property=\"og:description\" content=\"Warm water in the morning instead of an iced latte, tai chi in the park instead of a gym session \u2013 Generation Z in the West is swept up in the chinamaxxing phenomenon. 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