{"id":2749,"date":"2014-07-07T00:01:00","date_gmt":"2014-07-06T21:01:00","guid":{"rendered":"https:\/\/bricsmagazine.com\/en\/?p=2749"},"modified":"2025-08-19T18:09:57","modified_gmt":"2025-08-19T15:09:57","slug":"leaders-of-influence-10-latin-americans-you-should-know","status":"publish","type":"post","link":"https:\/\/bricsmagazine.com\/en\/analytics\/ratings-and-indices\/leaders-of-influence-10-latin-americans-you-should-know\/","title":{"rendered":"Leaders of Influence. 10 Latin Americans You Should Know"},"content":{"rendered":"\n

1. Jos\u00e9 Mujica.<\/strong> President of Uruguay<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Jos\u00e9 Mujica, or \u2018Pepe\u2019 to his countrymen, may be the leader of one of South America\u2019s smallest countries\u00a0\u2013 Uruguay has less than 4 million inhabitants \u2013 but since taking office in 2010, he has become famous across the continent. The 79-year-old president is especially popular with the younger generation, many of whom have become disillusioned with the ruling political classes. They consider him to be a new type of politician \u2013 humble, frank, and admirably self-deprecating.

The president lives in a small cottage, drives himself to work in an old Volkswagen Beetle, and gives most of his salary away \u2013 because, he says, he \u201cdoesn\u2019t need that much.\u201d This has been appealing to people in a region blighted by large-scale corruption while millions still live in poverty. Yet Mujica says that those who consider him poor fail to understand the meaning of wealth. \u201cI\u2019m not poor. The poorest is the one who needs a lot to live,\u201d he says.

His story is impressive: a former guerilla under military dictatorship, Mujica spent 14 years in a military prison, much of that in solitary confinement. On the policy side, Mujica has proven to be courageous and innovative, most notably by legalizing marijuana to combat drug trafficking and the violence that ensues from it.

The move will give the state a major role in the legal production, distribution, and sale of the drug. In other countries, only ex-presidents have been bold enough to support similar policies. Mujica will not run for a second term, but his legacy is certain to be lasting in the region.<\/p>\n\n\n\n

2. Marina Silva<\/strong>. Brazilian activist and environmentalist<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Politics in Brazil, Latin America\u2019s largest country, is increasingly influenced by a growing group of voters who do not believe any of the established parties can address the nation\u2019s most pressing challenges. Recent protest movements have been directed not at the government per se, but against the political system itself.

Marina Silva, a 56-year-old environmental activist, is seen by many as one of the few actors capable of bringing change. Though she has served as a senator and as the Minister of the Environment under Lula, Silva is still considered a political outsider, not yet corrupted by the power game in Bras\u00edlia. Therefore, many were shocked when she recently announced that she would be joining Eduardo Campos, a presidential candidate who is generally thought to be part of the establishment.

It remains to be seen if she will be able to convince her supporters, most of whom are young and educated, to vote for Campos. Irrespective of the result, Marina Silva remains an important figure in a political system that faces a profound crisis of legitimacy.

Despite positioning herself above the political fray, Marina Silva often proves to be highly divisive. Popular among elites concerned about the environment, she is hated by progressives for her conservative views on same-sex marriage, making her difficult to categorize in a political environment still organized along the lines of left and right. At a time when Brazilian politics is as unpredictable as ever, Marina Silva is certain to play a key role.<\/p>\n\n\n\n

3. Oscar Vilhena<\/strong>. Brazilian lawyer and human rights activist<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Brazil transitioned to democracy 25 years ago, but the public is still debating how to deepen the quality of its democracy. In identifying the many important challenges Brazil still faces, Oscar Vilhena \u2013 a law professor, human rights lawyer, public intellectual, and activist \u2013 has played a\u00a0crucial role. He recently pointed out that the unacceptable levels of violence in Brazilian society impose constraints on the country\u2019s democracy, which contributed to a more focused discussion of the problem during the election campaign.

Vilhena also founded the human rights NGO Conectas, which has transformed the debate on rights issues in Brazil. In several neighboring countries, similar organizations have sprung up, monitoring governments on issues such as police violence, prison conditions, and environmental standards. Conectas became the first organization to regularly challenge the Brazilian government\u2019s human rights record in international affairs, thus helping to globalize Brazil\u2019s public discussion and forcing the Foreign Ministry to explain its strategy. In Brazil\u2019s quest to establish a stronger global presence, people like Vilhena are indispensable.<\/p>\n\n\n\n

4. Yoani Sanchez<\/strong>. Cuban human rights blogger<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

While Cuba begins to open its economy and slowly allow private enterprise to emerge, the government continues to limit freedom of speech and remains intolerant of dissidents. Latin America\u2019s political leaders are reluctant to criticize the Castro regime as Cuba is still seen as a victim of an unjust and exaggerated US economic embargo.

Younger generations across Latin America, which do not remember a young Fidel Castro, are increasingly critical of the way the Cuban government treats its citizens. One of the most influential voices in the anti-Castro camp has been Yoani S\u00e1nchez, a 38-year-old blogger who frequently writes about the hardships Cuban citizens endure. Her Generation Y blog has gained an international audience and turned her into a symbol of the resistance.

After years of frustrated attempts by S\u00e1nchez, the Cuban government finally allowed her to travel abroad. However, on a recent visit to Brazil, she was faced by pro-Castro activists who accused her of acting on behalf of the United States, reflecting that Latin America remains ambivalent toward the role of human rights and democracy in Cuba.

One of S\u00e1nchez\u2019s recent blog projects, 14\u00a0y medio, was blocked by the Cuban government hours after it was launched. No matter how Cuban politics evolve in the next few years, Yoani S\u00e1nchez is bound to play a role.<\/p>\n\n\n\n

5. Alessandro Carlucci<\/strong>. <\/strong>Brazil, CEO of Natura Cosm\u00e9ticos<\/h2>\n\n\n
\n
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\u201cNatura is not an NGO,\u201d says the 48-year-old Alessandro Carlucci, CEO of one of Latin America\u2019s leading cosmetics firms. The company he leads seeks to make money, of course, but few businessmen take the issues of sustainability and social responsibility as seriously as he does, integrating them into all of Natura\u2019s activities.

Unlike other businesses, many of which consider Natura\u2019s strategy to be nothing more than a\u00a0marketing ploy, Carlucci regards sustainability as a long-term investment and a way to strengthen ties with clients and the community. Carlucci is not the only leading executive in the company who believes in these ideas \u2013 Guilherme Leal, co-chairman of the Board of Directors, was the vice-presidential candidate on the Green Party ticket in 2010.

Carlucci has been crucial in institutionalizing Natura\u2019s unusual practices, even when the company faced economic headwinds and was forced to delay its global expansion. Natura\u2019s dedication to their core mission has earned it a reputation as one of the best companies in Brazil, and made it one of the most sought-after places to work for recent university graduates.

In addition to his focus on sustainability, Carlucci has successfully started Natura\u2019s online sales, which led Forbes to select Natura as one of the world\u2019s 25\u00a0most innovative companies.<\/p>\n\n\n\n

6. Camila Vallejo<\/strong><\/strong>. <\/strong>Chilean student leader and Congresswoman
for the Communist Party<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Camila Vallejo, 26, was largely unknown only a few years ago. But the president of the University of Chile Student Federation and main spokesperson of the Confederation of Chilean Students became a symbol of the 2011 Chilean student protests.

Though leaders of movements elsewhere in Latin America were largely opposed to the political system, Vallejo took a controversial step \u2013 she entered formal politics and joined the Communist Party. The bet paid off \u2013 in 2013, Vallejo was elected to represent the 26th District of La Florida with more than 43% of the votes, one of the highest victory margins of that election. While many protest leaders around the world would consider joining formal politics to be an act of treason, Vallejo believed that in order to change the system one had to first become part of it.

Vallejo is considered to be the most influential communist personality of recent years in Chile, and she has received considerable global attention. Her fundamental challenge now is to show that she is able to influence politics not only from the outside, as she did during the protests, but also from inside the political system. Vallejo may not succeed in parliament, but she is likely to remain in the center of the public debate for years to come.<\/p>\n\n\n\n

7. Roberto Azev\u00eado<\/strong>. <\/strong>Brazilian, Director-General of the World Trade Organization<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

When Roberto Azev\u00eado was announced to succeed Pascal Lamy as the World Trade Organization\u2019s Director General, some considered the position \u201cthe worst job in the world.\u201d The multilateral trade system had been paralyzed for years, and chances to resuscitate it looked slim.

Additionally, the 56-year-old Azev\u00eado had been looked down on by some as the poor countries\u2019 candidate, coming from an overly protectionist Brazil. But Azev\u00eado was undaunted, and has already achieved the seemingly impossible. In December 2013, a deal to boost global trade was approved by the 159 members of the World Trade Organization (WTO) for the first time in nearly two decades, keeping alive the possibility that a broader agreement could be reached in the future. At the ceremony, after the marathon trade agreement meeting in Bali, Azev\u00eado shed tears of relief and joy.

There is still a long road ahead to a broad agreement, and there are many obstacles to overcome. But for now, Azev\u00eado has taken the first important step \u2013 he has revived the credibility of the organization. Specialists agree that if there is one person to save multilateral trade, it is Brazil\u2019s Roberto Azev\u00eado.<\/p>\n\n\n\n

8. Joaquim Barbosa<\/strong>. <\/strong>Brazil\u2019s first black Supreme Court judge<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

It is no small feat for a Supreme Court Justice to be selected by Time Magazine as one of the 100 Most Influential People in the World, yet this is exactly what happened for Joaquim Barbosa in 2013. The Chief Justice of Brazil\u2019s Supreme Federal Court became a symbol of the country\u2019s fight against corruption after convicting a number of leading politicians and sentencing them to jail.

The rulings marked a profound change in Brazilian politics, which had formerly been marked by impunity and a notion that no politician would ever have to answer for his misdeeds. The popular Barbosa wisely rejected requests to run for President, a move that would have undermined the credibility of the judiciary.

Barbosa\u2019s decision to challenge Brazil\u2019s powerful set off revolutions in other areas as well. The convictions have restored many people\u2019s faith in politics, especially among youths. Moreover, as elite politicians prepared to go to prison, several leading lawmakers and policymakers began to express outrage over the conditions inmates face. This led to a long-overdue domestic debate about the state of Brazil\u2019s prisons, often thought to be among the least humane in the world.

Barbosa, 59, who became Brazil\u2019s first black Supreme Court judge in 2003, plans to retire, but his trailblazing career will surely continue to positively influence his country.<\/p>\n\n\n\n

9. Carlos Alberto Dos Santos Cruz<\/strong>. <\/strong>Incumbent force commander of MONUSCO mission in Congo<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Since May 2013, General Santos Cruz, 61, has been the incumbent force commander of MONUSCO mission in Congo, the largest UN peacekeeping force in the world. Previously, this Brazilian was the commander of the United Nations peacekeeping mission in Haiti. Both missions have been extremely challenging and seek to establish peace in regions that have suffered from violence and instability for years.

The UN mission in the Democratic Republic of Congo is particularly important because rather than keeping the peace, its soldiers are charged with actively pursuing aggressors \u2013 a new model that has come under global scrutiny. Its main purpose\u00a0\u2013 protecting civilians in the region \u2013 is fiendishly difficult, as rebel movements hide in vast territories that are virtually impossible to control. The mission has been among the most criticized in the world, and its performance will strongly influence global opinion on how far the international community can go to protect populations in conflict. Time will tell whether the general can truly help bring peace to one of the most war-ravaged regions in the world.

Over the past year, Santos Cruz has become a celebrity in Brazil \u2013 in part because so few Brazilians, and even Latin Americans, occupy leading positions in the international system.<\/p>\n\n\n\n

10. Axel Kicillof<\/strong>. <\/strong>Minister of Economy of Argentina<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

In a country that has often been on the brink of financial collapse, the Ministry of the Economy is perhaps the most important job. Late last year, after recovering from injury, President Kirchner appointed Axel Kicillof, a 42-year-old radical and left-wing academic, to the position.

Kicillof had been a deputy minister before that, but was already seen as the real power in the Ministry for some time. He was the driving force behind highly controversial policy decisions, such as the nationalization of the energy company YPF in 2012 and the tightening of foreign-exchange controls.

Despite the undeniable deterioration of the balance of payments and a fall in the foreign reserves due to increasing external competitiveness, the Minister has consistently denied that Argentina has an inflation problem. Yet his supporters argue that his focus is rightly on the poor, and that recent increases in welfare benefits are unfairly criticized by a prejudiced elite. It will be interesting to see whether these unorthodox economic policies can lead Argentina out of the economic crisis.<\/p>\n","protected":false},"excerpt":{"rendered":"

They might not be as visible outside of Latin America, but these 10 leaders are shaping one of the youngest and most dynamic parts of the world. BRICS Business\u00a0Magazine presents a selection of 10 influential individuals in the region, unsung ambassadors who are determining the face of modern-day Latin America.<\/p>\n","protected":false},"author":2,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"country":[928],"authors":[959],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ratings-and-indices","country-latin-america","authors-stuenkel"],"acf":[],"yoast_head":"\nLeaders of Influence. 10 Latin Americans You Should Know - BRICS Business Magazine - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bricsmagazine.com\/en\/analytics\/ratings-and-indices\/leaders-of-influence-10-latin-americans-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders of Influence. 10 Latin Americans You Should Know - BRICS Business Magazine - EN\" \/>\n<meta property=\"og:description\" content=\"They might not be as visible outside of Latin America, but these 10 leaders are shaping one of the youngest and most dynamic parts of the world. 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