{"id":1961,"date":"2024-10-02T16:06:00","date_gmt":"2024-10-02T13:06:00","guid":{"rendered":"http:\/\/bricsmagazine.com\/en\/?p=1961"},"modified":"2025-06-17T19:42:16","modified_gmt":"2025-06-17T16:42:16","slug":"between-mass-market-and-singular","status":"publish","type":"post","link":"https:\/\/bricsmagazine.com\/en\/ideas\/opinions\/between-mass-market-and-singular\/","title":{"rendered":"Between Mass Market and Singular"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>The BRICS+ Fashion Summit showcases the cultural diversity of developing economies and allows them to share their heritage, creativity and innovation, fostering mutual understanding and respect. Additionally, the forum encourages collaboration among designers, manufacturers and fashion brands, helping participants from developing countries explore new markets, build up business partnerships and connect with the wider BRICS+ network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Global involvement<\/h2>\n\n\n\n<p>The textile and garment industries contribute 17% of North Macedonia\u2019s GDP and account for 14% of the country\u2019s exports. They make one of the most mature and diversified branches of the economy, providing jobs for a third of all those employed in the country\u2019s manufacturing industry. One reason for this is that North Macedonia has a relatively cheap qualified workforce. As of December 2020, the average monthly salary in North Macedonia was equivalent to 686 euros, compared to 533 euros in the textile industry and 420 euros in the garment industry. Many global fashion brands have staged their manufacturing assets in our country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relying on cultural heritage<\/h2>\n\n\n\n<p>Weaving and embroidery are our traditional crafts. The country is home to 300+ fashion designers. Many of them draw inspiration precisely from the country\u2019s heritage and create handicraft pieces featuring traditional ethnic elements. Some prominent young local brands include x.naash, Jovana Filipovic and Rosica Mrsik.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BRICS+ Fashion Summit business program features more than 200 speakers from all over the world. They are fashion industry professionals who set the trends for its development in their relevant regions. We asked some of them to size up the Summit\u2019s impact on BRICS+ emerging markets, to talk about fashion development trends in their countries and the contribution made by the textile and garment industry to their national economies.<\/p>\n","protected":false},"author":2,"featured_media":2542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[895],"country":[951],"authors":[935],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","tag-fashion","country-north-macedonia","authors-bogova-jovanovska"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Between Mass Market and Singular - BRICS Business Magazine - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bricsmagazine.com\/en\/ideas\/opinions\/between-mass-market-and-singular\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Between Mass Market and Singular - BRICS Business Magazine - EN\" \/>\n<meta property=\"og:description\" content=\"The BRICS+ Fashion Summit business program features more than 200 speakers from all over the world. 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