1.0BRICS Business Magazine - ENhttps://bricsmagazine.com/envsharovahttps://bricsmagazine.com/en/author/vsharova/Tastes of Influence - BRICS Business Magazine - ENrich600338<blockquote class="wp-embedded-content" data-secret="JznojEP7dm"><a href="https://bricsmagazine.com/en/soft-power/society/tastes-of-influence/">Tastes of Influence</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://bricsmagazine.com/en/soft-power/society/tastes-of-influence/embed/#?secret=JznojEP7dm" width="600" height="338" title="«Tastes of Influence» — BRICS Business Magazine - EN" data-secret="JznojEP7dm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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http://bricsmagazine.com/en/wp-content/uploads/sites/2/2026/09/shutterstock_2728371981-scaled.jpg17002560Italian cuisine today remains the most globally recognized though it is being very actively squeezed by Chinese cuisine, as a consequence of the wide spread of the Chinese diaspora around the world, China’s economic expansion, and a completely deliberate state policy of promoting the national gastronomic tradition. For example, the development of the trade infrastructure within the Belt and Road Initiative is today invariably accompanied by expansion of Chinese restaurant chains, food supplies, and gastronomic festivals. Today, the world as a whole greatly loves Asian tastes and aromas, this reflecting, among other things, the growing role of the Global South in the global geopolitical balance. Gastronomy journalist Irina Klimenko analyzes how gastronomy serves as a “soft power” instrument.