1.0BRICS Business Magazine - ENhttps://bricsmagazine.com/entjilavianhttps://bricsmagazine.com/en/author/tjilavian/An Inspiring Example - BRICS Business Magazine - ENrich600338<blockquote class="wp-embedded-content" data-secret="B6iH9LeF3q"><a href="https://bricsmagazine.com/en/ideas/strategy/an-inspiring-example/">An Inspiring Example</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://bricsmagazine.com/en/ideas/strategy/an-inspiring-example/embed/#?secret=B6iH9LeF3q" width="600" height="338" title="«An Inspiring Example» — BRICS Business Magazine - EN" data-secret="B6iH9LeF3q" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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http://bricsmagazine.com/en/wp-content/uploads/sites/2/2025/06/shutterstock_1219253386.jpg24211614Towards the end of last year, the investment community was abuzz: the IPO of Chinese premium cosmetics manufacturer Mao Geping demonstrated the world’s best performance over the previous four years, instantly making its founder, makeup artist Mao Geping, a billionaire. Investors’ keen interest in the brand stemmed from its remarkable results both locally and globally. Yet, this wasn’t an isolated case. As Chinese companies continue to conquer new segments of local and global economies, researchers are striving to identify the key secrets behind their success, offering valuable lessons for other businesses venturing onto unfamiliar markets.