1.0BRICS Business Magazine - ENhttps://bricsmagazine.com/entjilavianhttps://bricsmagazine.com/en/author/tjilavian/LADA 2.0: Affordable. Beautiful. Modern. - BRICS Business Magazine - ENrich600338<blockquote class="wp-embedded-content" data-secret="7522Mvpb9D"><a href="https://bricsmagazine.com/en/business/industry/lada-2-0-affordable-beautiful-modern/">LADA 2.0: Affordable. Beautiful. Modern.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://bricsmagazine.com/en/business/industry/lada-2-0-affordable-beautiful-modern/embed/#?secret=7522Mvpb9D" width="600" height="338" title="«LADA 2.0: Affordable. Beautiful. Modern.» — BRICS Business Magazine - EN" data-secret="7522Mvpb9D" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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http://bricsmagazine.com/en/wp-content/uploads/sites/2/2025/04/08.jpg23941654A year after his appointment, AVTOVAZ President Nicolas Maure has every reason to be proud of his first notable successes. Under his leadership, the Togliatti car factory and the LADA brand continue to increase their share of the Russian automotive market, actively expand the product line, increase exports, and improve the products, while remaining affordable for the local market. Mr. Maure talks with BRICS Business Magazine about how it has been possible to achieve such results and in what direction the further development of the enterprise will go.