BRICS Business Magazine Premier Issue
About BRICS Business Magazine
BRICS Business Magazine is a bookazine
a book-like magazine – addressed to global investors, businessmen, politicians, and experts.
A business and humanitarian
publication on rapid-growth markets, it is issued four times a year and
explains how to understand others.
The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.
We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:
- essays and columns that would fit into “Opinions” or “Recommendations” sections
- indices, ratings, and rankings
- business cases
Industry and event projects as well as investment guides are featured as special add-ons.
Laying the bricks for the new world
Diversity – the word that may end up best capturing the essence of the 21st century, an era that will be defined by multipolarity and multiculturalism, believes Ruben Vardanyan, chairman of the editorial board of BRICS Business Magazine, Co-head of Sberbank CIB*. He outlined his view of the economic and geopolitical changes that the world may be facing over the next thirty years. It’s a view in which Brazil, Russia, India, China, and South Africa will figure prominently.Opinion
Few people know the emerging markets as well as he does. And few people have made as much money as he has, from investing in the BRICS countries. Mark Mobius, executive director of Templeton Emerging Markets Group, granted BRICS Business Magazine an exclusive interview, analysing the investment attractiveness and prospects of each of the BRICS countries.Economics
Not the final autumn
This is the time of the year when humanity usually starts to prepare itself for an era of major change. Usually, tensions start to rise in August and reach a crescendo in November and December. This autumn, such a mood was justified by several major events, which either already took place or have yet to occur. BRICS Business Magazine spoke about these events to the President of Moscow’s New Economic School (NES), Sergei Guriev, who finds sufficient grounds for optimism in this situation.Economics
The locomotive of world growth
The economies of the APEC countries account for 55% of world GDP, and economists predict that this figure will do nothing but grow in the future. The founding shareholder of the Summa Group, Ziyavudin Magomedov, chaired the APEC Business Advisory Council this year. He spoke about why Russia and the world need this forum in an interview with BRICS Business Magazine.Economics
The science of growth
Consolidating multifarious scientific research efforts: this is the complex yet ineluctable challenge faced by the emerging markets. The issue is all the more acute on the national and even international levels. Russia does not wish to sit this one out behind Brazil’s, China’s, India’s and South Africa’s backs, and for that reason has decided to support Russian scientists and researchers, whose opinions will now be represented across the globe by the National Committee on BRICS Research.Development
Shortly before he announced a third round of quantitative easing Ben Bernanke, as head of America’s Federal Reserve, suggested switching attention from macroeconomic figures to the level of happiness and satisfaction with life. Economists and psychologists agree that GDP growth is only a source of happiness for the very poorest among us. This suggests that the success of a country should actually be measured in a more nuanced, personal way.Trend
New leaders, old risks
The banks of the BRIC countries are gaining more and more traction in the global financial system, and this means that their risks are worthy of the closest scrutiny. A research by SKOLKOVO Business School – Ernst & Young Institute for Emerging Markets Studies (IEMS) has shown that the greatest such risks are real estate loans, excessive state influence and falling economic growth rates.Research
What makes BRICS strong?
Economic and military might are powerful trump cards for any country to wield in the battle for influence. Yet the international pecking order is dictated ever more by the size of each country’s “soft power” toolbox, according to the conclusions of a survey by SKOLKOVO Business School – Ernst & Young Institute for Emerging Markets Studies (IEMS). Moreover, this is an area where the BRICS still lag far behind the leading Western powers.Research
Currently, the main document unifying Brazil, Russia, India, China and South Africa is the declaration adopted at the summit in New Dehli. 50 paragraphs telling about global stability, security and prosperity include a message to the world as well as undertakings. All of this is essential to answer why these five emerging economies have decided to unify and which ambitions they have. BRICS Business Magazine presents a short version of the declaration.Document