BRICS Business Magazine English Issue #1 (27) 2021
About BRICS Business Magazine
BRICS Business Magazine is a bookazine
a book-like magazine – addressed to global investors, businessmen, politicians, and experts.
A business and humanitarian
publication on rapid-growth markets, it is issued four times a year and
explains how to understand others.
The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.
We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:
- essays and columns that would fit into “Opinions” or “Recommendations” sections
- indices, ratings, and rankings
- business cases
Industry and event projects as well as investment guides are featured as special add-ons.
A Bio-Based Future
The whole world is already embarking on a journey toward a bioeconomic future, implementing and designing innovative approaches, technologies and business models, as well as accumulating a relevant knowledge base. Russia, by far the largest single deposit of bioresources, has not yet been actively engaged in the global transition processes. So here is what needs to be done to accelerate Russia’s contribution and expansion beyond the bioeconomic frontier, suggests Ekaterina Nesmeeva.
The Empowered Consumer
The story of the consumer driving value is as old as the world and probably won’t come as a surprise. Yet companies mainly controlled how consumers could shape their strategies by deciding on the design and components of the offer ,proposing take it or leave it offers to target audiences. Based on recent evidence from the retail payments market, we argue that new business models, consumer empowerment and increased personalisation intended for creating and capturing more value by companies backfired by giving consumers themselves more control. Consumers are now becoming marked orchestrators of value distribution. They and their decisions are now taken directly into account in making strategic managerial choices even in industries where the consumer is less involved in the co-creation of products and value, think Egor Krivosheya and Ekaterina Semerikova of Centre for Research in Financial Technologies and Digital Economy, SKOLKOVO-NES
Building up the Arctic
The Arctic is a strategic region and its development is among Russia’s priorities for the coming decades. The Northern Sea Route is a crucial pivot for the whole plan, providing a new trade transport alternative between Asia and Europe. To build up the Arctic effectively, a modern Arctic fleet and an Arctic shipping system will be needed, believes Nikita Dobroslasky.
The Zero-Carbon Shipping
The increased environmental standards for operating in the Arctic region impose strict requirements on the quality of marine fuel. This is a serious challenge for Russia and shipowners, who will have to find a cleaner alternative, learn to use it and complete the transition, thinks Nikita Dobroslavsky.
Structural oversupply coupled with low economic growth rate has created the conditions under which the Russian wagon-building industry is to exist in the coming years. To counteract the negative environment, the Uralvagonzavod freight wagon manufacturing company, part of Rostec, is targeting new market segments and changing the quality of their service by promoting full life-cycle contracts.Technology
COMPLETE CHECK-UP FOR A MILLIONAIRE
What makes big businessmen from Russia different from entrepreneurs in other countries? What are their investment preferences? What problems are associated with large fortunes and who deals with them? Dmitry Breitenbikher, Head of VTB Private Banking answers these questions to BRICS Business Magazine.