BRICS Business Magazine English Edition No.3(11)
About BRICS Business Magazine
BRICS Business Magazine is a bookazine
a book-like magazine – addressed to global investors, businessmen, politicians, and experts.
A business and humanitarian
publication on rapid-growth markets, it is issued four times a year and
explains how to understand others.
The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.
We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:
- essays and columns that would fit into “Opinions” or “Recommendations” sections
- indices, ratings, and rankings
- business cases
Industry and event projects as well as investment guides are featured as special add-ons.
Changing Course Before It’s Too Late
Though Russia was on the way to becoming a global superpower once again, it now looks to be heading toward prolonged economic stagnation. The best bet for Russia is to avoid political and military confrontation with the West, and instead focus on developing a modern economy based on advanced technology and talent. Russia should change its current course before its resources are exhausted and it goes the way of the Soviet Union.Opinion
Letter to the Brazilian People 2.0
With Brazil’s economic problems deepening and its prospects looking increasingly gloomy, it is high time for President Dilma Rousseff to draft a new agenda of comprehensive reforms – just as ex-president Lula did when he took office in 2003. If Brazil is to overcome its current problems, change must happen at the economic level as well as the political.Opinion
The Role of Inventions in the Humanities
The entrenched understanding of humanities as an endless and often recursive commentary on life or as a way of structuring historical, social, and cultural processes often hinders the humanitarians themselves. The productivity of their work and their ability to disseminate their ideas would expand if they were to change some basic premises and alter their views of familiar things.Opinion
Fascinated by Falsehood
Medievalist, novelist, and renowned public intellectual, Umberto Eco’s most recent novel Numero Zero will be published in English in November 2015. A regular contributor to Italy’s L’Espresso magazine and La Repubblica newspaper, his new work of fiction delves into the mass media’s truths and lies.Opinion
The Greatest Happiness of Muhammad Yunus
Sustainable development is built on small efforts that address individual people’s day-to-day problems. This is the conclusion that was reached by 75-year-old Muhammad Yunus, an economist and banker from Bangladesh. He won the Nobel Prize for his achievements in combatting poverty, on a nearly 40-year journey that took him from microfinance to social business.Strategy
Governments no longer hold a monopoly on space travel. What was once exclusively a military and scientific concern has long since turned into a significant and fast-growing commercial market with a turnover estimated at nearly a third of a trillion dollars each year. Of these, more than $100 billion are the profits of space communication service providers, while $50 billion and $10 billion are spent on ground equipment supplies and satellites, respectively.Space
Space at Earth Prices
The Indian government is losing its monopoly on space travel. Several start-ups, which have mastered the production of inexpensive but functional equipment, are ready to carve out their place in the space exploration services market, and eventually to repeat the international success of India’s offshore programming.Space
With an Aided Eye
Nikolai Kardashev – one of Russia’s best known international astrophysicists – initiated a mega-ambitious project to deploy interferometers both on Earth and in space with the super long Radioastron and Millimetron bases. Radioastron, also known as Spektr-R, has already been in orbit for four years. But Kardashev, a member of the Russian Academy of Science and Director of the Russian Academy of Science Institute of Physics, has earned even greater fame for his efforts to find traces of extra-terrestrial life forms, black holes, and wormholes.Space
Bottling the Sun
We already have an efficient energy source that is both safe and abundant: nuclear fusion. But harnessing this energy source requires temperatures 10 times hotter than the sun. Though such a feat may seem impossible, scientists are actually quite close to making this idea a reality.Energy
Does the Economy Grow in the Woods?
Russia accounts for one fifth of the world’s forests, yet instead of cultivating these resources, the country is subject to deforestation. Russia is the world’s largest exporter of unprocessed timber, but there isn’t a single Russian company among the world’s 100 largest paper mills. It is the only BRICS member that is completely absent from that ranking. Russia is falling short because of a lack of large-scale sustainable forest management practices – but the situation is gradually starting to change.Business
School in Emergencies
Children from countries suffering from devastating crises and conflicts appreciate quality schooling more than anyone else, but it is virtually unavailable to them. The world urgently needs to develop an educational assistance program for these children if we do not want to be faced with a lost generation a couple of decades from now.Education
The Education Myth
Quality education is by no means a guarantee of a nation’s future economic success. There is a great deal of real-world evidence attesting to this fact. Furthermore, if a country relies solely on improving education, it runs the risk of leaving behind the lion’s share of its active population.Education
Under the Charm of Urbanism
Russia is in the grip of a push for urbanism that has spawned many ideas and projects to improve its cities. However, the most prominent of them are merely imitative in nature, failing to change long-established approaches to the transformation of the urban environment in the interests of the wider public. At the same time, the country is still waiting to nurture a new generation of professional urbanists who can offer intelligent and systemic solutions to urban problems, as well as officials and a civil society that can stimulate demand for a new look at urban development.Urbanism