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BRICS Business Magazine English Edition No.2(6)

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About BRICS Business Magazine

BRICS Business Magazine is a bookazine —

a book-like magazine – addressed to global investors, businessmen, politicians, and experts.

A business and humanitarian publication on rapid-growth markets, it is issued four times a year and explains how to understand others.

The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.

We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:

essays and columns that would fit into “Opinions” or “Recommendations” sections
indices, ratings, and rankings
business cases

Industry and event projects as well as investment guides are featured as special add-ons.

Authors & Experts

Jamie B. Gelbtuch

Jamie B. Gelbtuch

MBA, PMP, founder and principal consultant at Cultural Mixology

Oleg Budargin

Director General, Rosseti

Melinda Gates

Co-Chair of the Bill & Melinda Gates Foundation

Willie Li

Deputy Head of Nantong Sijian Construction Group

Mario Vargas Llosa

Mario Vargas Llosa

writer, recipient of the 2010 Nobel Prize in Literature

Vladimir Vasiliev

Vladimir Vasiliev

ballet master, choreographer, theatre director and actor

Adair Turner

former Chairman of the United Kingdom’s Financial Services Authority

Nzube Ufodike

Director of Amoo Venture Capital Advisory, Co-Founder of place4BRICS

Oliver Stuenkel

Oliver Stuenkel

Professor of International Relations at the Getúlio Vargas Foundation (FGV) in São Paulo

Karen Kostanian

Karen Kostanian

Head of EEMEA Energy Research and Head of Russian Equity Research at BofA Merrill Lynch

Yu Yongding

former President of the China Society of World Economics

Pierre-Laurent Wetli

Pierre-Laurent Wetli

Partner at Bain & Company in Moscow

Serge Hoffmann

Partner at Bain & Company in Hong Kong

Mikhail Pogosyan

Mikhail Pogosyan

President of the United Aircraft Corporation

Ndubuisi Ekekwe

Ndubuisi Ekekwe

President of the First Atlantic University

Gazmend Haxhia

President of Albania Experience

Pierre Casse

Professor of Leadership at the Moscow School of Management SKOLKOVO

Pranjal Sharma

Consulting Editor at Businessworld

Enrique Peña Nieto

Enrique Peña Nieto

President of Mexico

Petr Fradkov

CEO at EXIAR

Boris Ivanov

Managing Director of GPB Global Resources

All Authors & Experts

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The Gender Gap

African politicians should recognize the role of women farmers as key economic partners. Otherwise, the entire continent runs the risk of ending up on the losing side.

Opinion

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The Perils of Financial Freedom

The Chinese authorities bank on liberalisation of financial markets, seeing this as a way to overcome the economic threats that are plaguing the country. However, free markets are capable of quickly bringing about an even more acute crisis in the country compared to what the world was facing back in 2008.

Opinion

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Taming the China Bears

Is today’s China truly teetering on the verge of a crisis, as Western experts would lead us to believe? BRICS Business Magazine offers you a look at the situation through the eyes of one of the People’s Republic’s leading economists.

Opinion

How Can We Wage a Real War on Corruption?

Does the war against corruption lack integrity? Are we transparent about our intentions to be honest? It does not seem so.

Opinion

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Fostering Sustainability

Gazmend Haxhia, Pierre Casse

Is it a new hip trend? A good investment idea? Or is it a system capable of saving the human race? Today the notion of sustainability is interpreted too broadly. Pierre Casse and Gazmend Haxhia talk about what it really means and share their experience of implementing sustainable projects, citing Albania as an example.

Opinion

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The Win-Win Gas Game

Karen Kostanian

The $400 billion gas supply deal signed in May by Russia’s Gazprom and China’s CNPC will bring long-term benefits to both countries. Not only does it secure the resource-hungry Beijing a major source of cleaner fuel, but it also opens up the world’s most promising energy market to Moscow, enabling it to ease its dependence on hydrocarbon exports to Europe and drill in remote territories of the Far East.

Opinion

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Money or Happiness?

Until recently, most Latin Americans answering this question would not hesitate to choose happiness. However, after a decade of unprecedented economic growth, locals in this region seem to have reached the conclusion that one does not necessarily preclude the other.

Latin America

The Time Has Come to Take a Closer Look at Each Other

Much could still be done to strengthen Russia’s ties with Latin America. Indeed, despite the fact that mutual trade has more than doubled over the last 10 years and now exceeds $19 billion, the current volume of gross trade accounts for just a tiny fraction of Russia’s international trade.

Latin America

On Doing Business in South America

If it seems like Venezuela wouldn’t be a good country to launch a large project, you may want to learn more about the place.

Latin America

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The Pact for Prosperity

Enrique Peña Nieto

After roughly one year in office, Mexican President Enrique Peña Nieto still has a lot to do about his state’s full-fledged transformation agenda. It was established by the Pact for Mexico, an agreement signed in December 2012 by the state’s major political forces. In a panel discussion with former Dominican Republic President Leonel Fernández at the World Economic Forum on Latin America held in Panama this April, President Peña Nieto discussed the role the reforms will play in boosting Mexico’s economic growth and their impact on the entire region’s prosperity.

Latin America

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Leaders of Influence

Oliver Stuenkel, 10 Latin Americans You SHOULD Know

They might not be as visible outside of Latin America, but these 10 leaders are shaping one of the youngest and most dynamic parts of the world. BRICS Business Magazine presents a selection of 10 influential individuals in the region, unsung ambassadors who are determining the face of modern-day Latin America.

Latin America

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Fiestas, Siestas, and Mañana

Jamie B. Gelbtuch

People often have the idea that Latin America is one homogeneous environment. Yet the vibrant and varied countries in the region have just as many differences as they do similarities. Each culture has particular geographic, historical, political, and economic backgrounds that have combined to make them the way that they are today.

Latin America

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The Next Generation of Latin America’s Top Fortunes

Looking at the heirs of Latin America’s major business families, it is the best and worst of times – but it is just about time for them to take charge.

Latin America

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The War of Canals

Panama and Nicaragua will be able to take over the most vital transit corridor in the global trade between the West and the East as early as the end of the next decade. Whether this will become reality depends on the success of the ambitious construction projects and the modernization of maritime transport canals promoted by the local authorities. Competition between them will also decide the distribution of profits derived from the transit of goods through these routes, the level of which is likely to reach $1.4 trillion by 2030.

Latin America

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Inside Medellín

Medellín was once the world’s most murderous city, famed for cocaine cartels and death squads. But now it is putting its business acumen to good use, and reinventing itself as a thriving tech hub.

Latin America

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Mario Vargas Llosa: Technology is Killing the Very Idea of Culture

Mario Vargas Llosa

Shaping a demanding and dissatisfied society that would not let itself be manipulated – this is the main objective of culture according to Mario Vargas Llosa, recipient of the 2010 Nobel Prize in Literature. He always has a couple of kind words to spare when it comes to modern-day Latin America, its enterprising middle class, and even politicians. However, as the conversation drifts towards culture that has transformed itself into entertainment – it gets more complicated.

Latin America

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Vladimir Vasiliev: “Now it seems hard to believe, but I immediately found myself trusting him and agreed.”

Vladimir Vasiliev

When the idea to set up a Bolshoi ballet school in Brazil first came about, Vladimir Vasiliev was Artistic Director of the Bolshoi Theatre. It was he who decided to open the first and only Bolshoi ballet school outside of Russia. At BRICS Business Magazine’s request, he agreed to share his emotional account of the project.

Latin America

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A Common Cause

Mikhail Pogosyan

Competition in the global aircraft-building market is no longer limited to individual countries, but has grown into massive international alliances and transnational corporations. Mikhail Pogosyan, President of the United Aircraft Corporation (UAC), believes that for BRICS countries to become prominent players in the industry, it would behoove them to combine their efforts, competencies, and resources. In an interview with BRICS Business Magazine, Pogosyan discusses how Russia is building partnerships with other BRICS countries in the aircraft industry.

Business

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Eurasia’s Smart Networks

A reliable, economically efficient, and sustainable electrical power supply is a key strategic objective for any modern economy. The fastest way to address this issue is to integrate power grids from different countries based on the ‘smart grids’ concept and technology seen across Eurasia. The two largest BRICS countries – Russia and China – are perfectly capable of undertaking a joint project of this kind, and should do so as soon as possible.

Business

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Learning the Art of Friendship

Despite a litany of prophecies from renowned economists threatening a new crisis, the Chinese market still remains attractive to foreign companies, and largely unexplored. But what do the Chinese themselves think about foreigners? And what sort of insider tips could be beneficial to foreign players? BRICS Business Magazine discussed these questions with Willie Li, Deputy Head of Nantong Sijian Construction Group – a company with a turnover measured in billions of dollars that built tens of millions of square meters of real estate. He gladly agreed to share his expertise and insights.

Business

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Billions Online

Pierre-Laurent Wetli, Serge Hoffmann

Last year will enter history as the year when China surpassed the United States and became the largest e-commerce market in the world. The experts paint the profile of a typical Chinese online shopper and provide insights on how this consumer trend can make businesses money.

Business

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A Trap for Africa

Ndubuisi Ekekwe

Internet and mobile communications may seem like a door to the future, but today they present a roadblock that may impede the development of an entire continent.

Business

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Digital Continent

Africa is on the verge of an online revolution, and the first stage is already underway. Businesses, especially international ones, stand a great chance of striking gold if they can get in on this trend now.

Business

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New Lagoon

The consumer technology boom is no longer restricted to San Francisco. Monty Munford meets three African entrepreneurs who are breaking boundaries across their continent.

Business

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The Truth About the Tiger Mother’s Family

Amy Chua’s account of her strict parenting caused uproar. As her latest book promises to be just as controversial, she and her husband defend their beliefs.

Business

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Wire Transfer Economy

Every year, Latin Americans working in the United States wire tens of billions of dollars back to their home countries. Unfortunately, these enormous resources are not used very efficiently. Irrational financial behavior seems to be one of the main culprits

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