BRICS Business Magazine English Edition No.2(20)

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To see the world in its entirety, it isn’t enough to choose a single point of view. By definition, describing a large system means looking at it from multiple perspectives, which is not always an enjoyable experience. While analysing a large number of factors and their interactions, it is easy to come to the self-satisfied conclusion that one person (and sometimes whole states) cannot influence the course of events, leading to the logical conclusion that is safer to cultivate your own garden and make no attempt to influence anything outside of it. At the same time, economic and business forums are full of people, many of whom have made it their life’s work to transform their environment and even society, making it worthwhile to discuss concrete approaches, to understand what might be achieved together.
There are three trends that affect the fate of mankind that I think are particularly important. And these, of course, are three key points of leverage. Firstly, the growth of migration, and its heterogeneous composition, makes our world more interrelated but expose us to severe shocks. The second is sustainable development. We live in a world consisting mainly of developing countries, whose standard of living is often far from the level of the «golden billion». This naturally encourages migration and promotes imbalance. Any international attempts to remedy the situation are fraught with a lack of funding, management difficulties and the lack of a long-term vision. The third trend is education. We know that it must be universally accessible and must change, all the while responding to new challenges. It is in education where I see the chance for the deep reorganization of global society, a more equitable distribution of wealth and the solution to the vast number of problems in the developing countries. Here, as in all the key links of these trends, it is private initiative, private capital and private-public partnerships that are needed.
The Edelman Trust Barometer shows that people around the world have become less trusting of institutes: governments, businesses, NGOs and the media. However, they trust «their own», they trust their wide networks, they trust platforms within which everyone shares common ideas and values. My experience suggests that it is possible to create a productive ecosystem that unites different social groups: those possessing large fortunes, high-ranking professionals and talented young people who feel each social and technological shift at their fingertips. It is through creative activities that these groups can come together. In our case, each anchor project (from SKOLKOVO to the Aurora Prize) has a multiplier effect and appears at the intersection of philanthropy and commerce, managing to affect these same three trends. Tourism, education, developing entrepreneurship, science and technology, the humanitarian sphere – virtually any field can be included. It is important that the talents themselves are ready to engage in interesting work, and the platform allows them to consolidate resources, coordinate actions and catalyse processes effectively. When your environment is arranged in this way, you are really ready to change the world, not by yourself, but with a huge number of like-minded people who trust you.

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