BRICS Business Magazine English Edition No.3(14)
Our technology forecasting is better than our social forecasting. We are now able to say much about what the Internet of Things will look like, what will happen to energy and medicine, what we will be able (and not able) to print in 3D in 2030, and how this will change the economy and its agents. It is significantly harder to imagine a society that can render habitable this new world. Or more correctly, societies. After all, if we enter into this period of so-called liquid modernity, washing away the rigid and familiar, but no longer required structures (institutes, businesses, our framework of obligations, and means of making life choices), then in all likelihood, we will have to deal with multiple mobile ‘microsocium’ as the main driver of any process. It will certainly be interesting to see how we agree upon what is good, and what is bad.
In a world where there are migration and economic crises, a president of a huge country is almost sent into retirement, and the new Mayor of London is a Pakistani, to talk about this seems a little ill-timed – there is always something more urgent. In fact, the opposite is true, we are already late. We should always be thinking about such things, as they, in many ways, determine the style and quality of management, the style and quality of decisions taken, even personal ones, which means the transition from one state of a particular business, the goal of the economy or society, to another. Together, new technology, new achievements of the human spirit, or new humanitarian catastrophes give rise to new identities that have a decisive influence on the next round of updates. To understand and predict them is just as difficult as it is interesting. And to ensure that your business stays relevant in this too-rapidly changing world is an incredible challenge facing every man (and later every country).
What can get in our way of facing this challenge? Boredom, laziness, and indifference to everything that does not confirm our own righteousness. Delegating all rights and responsibilities over to the authorities, the refusal to cooperate with those who seem alien to us. At the same time, there will be more centers and leaders in the 21st century, we constantly have to negotiate and establish relationships with each other. Uncontested hegemon will gradually disappear. To understand already just how capable we are of cooperation, it is useful to compare the personal and mutually directed fears of Europeans, Asians, inhabitants of North and South America, the Middle East, and Russia. A multicultural country that finds a way to remove or overcome these fears will be the most attractive to both people and capital. But there will be those who are stuck in their own past. According to Zygmunt Bauman, the author of the term ‘liquid modernity’, the lives of people are defined by five major concepts, which are extremely fluid in their meaning and significance: ‘individuality’, ‘emancipation’, ‘time/space’, ‘community’, and ‘work’. Anyone can analyze how they themselves and those around them are transforming and putting these ideas into reality. If everything seems static, then most likely, it is not the world, but it’s just us in no hurry to change.
In the spring of 2016, a new type of financial organization appeared in Russia. Leto Bank, a VTB group company, was relaunched with the participation of Russian Post and took the name Post Bank. The plans include the creation of a large regional network that will make banking services available to small towns and villages. Dmitry Rudenko, President and Chairman of Post Bank’s Board of Directors, explained the logic of the highly ambitious project to BRICS Business Magazine.Trends
Bad news is all around us. The world confronts the possibility of a sexist, racist ignoramus occupying the White House next January. Unreconstructed authoritarians already are in charge in Russia and China. Populists of varying ugliness are winning elections from Poland to the Philippines. And Islamophobia is overriding compassion in almost every country, including my own, that must respond to the current refugee crisis. What Abraham Lincoln described in his first inaugural address as “the better angels of our nature” seem to have gone into hiding.Opinion
Discussion of education in the Arab world has focused only rarely on the role of schooling in changing social and political mores. This is unfortunate, because educated citizens of Arab countries tend to be much less emancipated politically and socially, on average, than their peers in other parts of the world. If Arab societies are ever to become more open and economically dynamic, their education systems will have to embrace and promote values appropriate to that goal.Opinion
The Russian financial industry has been thoroughly tested in recent years, and the fact that most banks have managed to cope with the difficulties and are still working confirms the reliability of the country’s banking system. In an interview with BRICS Business Magazine Andrey Degtyarev, Chairman of the Board of Absolut Bank, talks about the transformation of the banking industry as a result of the crisis, the risks faced by major players, and how they intend to develop further down the line.Trends
Jeremy Rifkin, the author of the Third Industrial Revolution concept, tells BRICS Business Magazine how companies can profit from the Internet of Things platform and the sharing economy, what danger can potentially come from governments and big corporations, and reveals he is ready to collaborate with Russian authorities.Trends
Companies wishing to move against the market and make money while others count their losses need to look for sources of revenue in basic human weaknesses. Fernando Cruz has developed strategies for developing markets that should work in periods of uncertainty.Trends
The entire potential vested in the very notion of BRICS can only be fully realized through trade. Tomas Krieger, Head of Commerzbank in Latin America, and Alexander Rost, Head of Commerzbank’s business in the Indian subcontinent and in ASEAN countries, are convinced this is the case. In their interview with BRICS Business Magazine, they talk about cooperation opportunities for the bloc’s countries from the perspective of two members: Brazil and India.Trends
The root cause of massive public protests in Brazil and Dilma Rousseff’s impeachment proceedings lies not in economic problems but rather in the middle class’ outrage over corruption, which has reached an unprecedented level. Before a new Brazilian president is sworn in, the country is likely to see two years of drawn-out political struggle, the outcome of which remains unpredictable.Brazil
After building the largest independent investment bank in Latin America and making billions in the process, André Esteves became an embodiment of Brazil’s economic miracle of the last decade. Today a victim of the Petrobras corruption scandal, he runs the risk of becoming a symbol of the new Brazil, caught in an unprecedented political and economic crisis.Brazil
Against the backdrop of the economic crisis, the Russian pulp and paper industry’s exports exceeded imports for the first time in 2015. Ksenia Sosnina, President of IP Russia explained in an interview to BRICS Business Magazine how the import substitution principle works in practice.Industry
The second decade of the 21st century is marked by the globalization of the automotive industry. The latest trends have not sidestepped the Russian market either; automotive production plants that manufacture foreign car models have opened here, while the largest domestic automobile manufacturer, AvtoVAZ, has joined the Renault-Nissan Alliance.Industry
The future of innovative and environmentally friendly technologies depends to a great extent on copper – one of the first metals to be harnessed by human beings. However, the richest reserves have already been depleted, and in order to meet growing demand, people have had to learn to extract copper from the so-called poor ore. The technical solutions that enable its enrichment in many ways determine the future of non-ferrous metallurgy in Russia.Industry
Global economic slowdown, shrinking GDP, and climate change have combined to push governments throughout the world to revisit their development plans, lean more about alternative energy sources, and build new technological platforms. With the third industrial revolution well under way, the planet is changing. The question is, what place will Russia take in the new world, and how exactly will the Russian economy diversify? Below Rostec Corporation’s position, as voiced by Director of Communications and Strategic Research Vasily Brovko.Technology
The Bashkirian Power Grid Company (BPGC) is trending worldwide. Last year, it launched one of the first projects in Russia building smart grids in Ufa, which is currently running successfully. Going forward, it plans to replicate this technology in other regions of the country and beyond. Dmitri Sharovatov, BPGC CEO, talks about these plans and their expected economic effect in an interview with BRICS Business Magazine.Technology