BRICS Business Magazine English Edition No.2(6)

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“If this river does not originate in the Terrestrial Paradise, it comes and flows from a land of infinite size to the south, of which we have no knowledge as yet…” reads a passage from Christopher Columbus’ letter to the Spanish king and queen, in which the explorer speaks of the Orinoco River, signaling his arrival not to another island, but to another continent. Over 500 years have elapsed since the admiral’s third voyage, yet the world is still discovering South or, more precisely, Latin America.

Trade turnover, measured in billions and thousands of joint enterprises set up by other emerging-market countries in Mexico, Brazil, Chile, Argentina, Venezuela, Peru, and Colombia, must be duly acknowledged as a serious achievement. At the same time, however, this pales in comparison to the capabilities offered by Latin America, its markets, capital, ideas, and people. As is often the case, we lack knowledge and, likely, decisiveness – but you cannot have one without the other. The fact that major corporations have already rolled out operations in the territories Columbus discovered knowing nothing about Mercosur import tariffs is hardly a laughing matter.

Of course, it cannot be said that the outside world is to blame for all of the unimplemented projects rather than Latin America itself. Willingness to collaborate must be continually confirmed by actions. Analyzing how others perceive you is also crucial. Yet our task for the immediate future is to once again discover Latin America. We have long extolled its virtues as a recreation destination, but it is time to embrace its business potential.

Authors & Experts

Jamie B. Gelbtuch
Jamie B. Gelbtuch

MBA, PMP, founder and principal consultant at Cultural Mixology

Oleg Budargin
Oleg Budargin

Director General, Rosseti

Melinda Gates
Melinda Gates

Co-Chair of the Bill & Melinda Gates Foundation

Willie Li
Willie Li

Deputy Head of Nantong Sijian Construction Group

Mario Vargas Llosa
Mario Vargas Llosa

writer, recipient of the 2010 Nobel Prize in Literature

Vladimir Vasiliev
Vladimir Vasiliev

ballet master, choreographer, theatre director and actor

Adair Turner
Adair Turner

former Chairman of the United Kingdom’s Financial Services Authority

Nzube Ufodike
Nzube Ufodike

Director of Amoo Venture Capital Advisory, Co-Founder of place4BRICS

Oliver Stuenkel
Oliver Stuenkel

Professor of International Relations at the Getúlio Vargas Foundation (FGV) in São Paulo

Karen Kostanian
Karen Kostanian

Head of EEMEA Energy Research and Head of Russian Equity Research at BofA Merrill Lynch

Yu Yongding
Yu Yongding

former President of the China Society of World Economics

Pierre-Laurent Wetli
Pierre-Laurent Wetli

Partner at Bain & Company in Moscow

Serge Hoffmann
Serge Hoffmann

Partner at Bain & Company in Hong Kong

Mikhail Pogosyan
Mikhail Pogosyan

President of the United Aircraft Corporation

Ndubuisi Ekekwe
Ndubuisi Ekekwe

President of the First Atlantic University

Gazmend Haxhia
Gazmend Haxhia

President of Albania Experience

Pierre Casse
Pierre Casse

Professor of Leadership at the Moscow School of Management SKOLKOVO

Pranjal Sharma
Pranjal Sharma

Consulting Editor at Businessworld

Enrique Peña Nieto
Enrique Peña Nieto

President of Mexico

Petr Fradkov
Petr Fradkov

CEO at EXIAR

Boris Ivanov
Boris Ivanov

Managing Director of GPB Global Resources

Official partners

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