“Be not afraid of growing slowly, be afraid only of standing still”. This Chinese saying gives us an insight about the developed and emerging world over this last half century. It is important not to underestimate the prospects of China and other developing markets as well as to overestimate prospects of Western Europe, and vice-versa.
Business and investors seek practical answers and insights. EY launched its Emerging Markets Center to provide leaders, investors and companies with knowledge and insight of this ‘new’ economic world. And, to correctly interpret data pertaining to demand, investments and opportunities to see and understand the ‘whole’ picture.
This completely aligns with the BRICS Business Magazine. We are natural allies in understanding and the interpretation of the multilayer reality of rapid-growth markets to be bridged and linked together. Media plays a primary role in this process as information transforms into ideas when it is presented as storytelling.