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On the Way to the Fifth Generation

All of the world’s biggest aircraft-manufacturing nations plan to build their own advanced combat aircraft. The scientific and technological inroads made by the Russian aircraft industry will make it possible to reduce the cost of such innovations without any detriment to the quality of new models. Shortly before MiG-35 fighter premiers, Ilya Tarasenko, general director of RAC MiG, told BRICS Business Magazine what determines customers’ choice and what place in the global market RAC MiG will hold in the future.

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The Major Facelift

The legacy Russian passenger car maker AVTOVAZ is undergoing a major facelift. Not only will it help the LADA brand stand on par with other quality international mass car brands, regaining domestic market share and expanding internationally, but it will also prepare the company for the longer-term Industry 4.o challenges. Nicolas Maure, who took office as president of AVTOVAZ just in April, explains how the company is going to meet these goals in an exclusive interview with BRICS Business Magazine.

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Planet Getting Green

By 2030, the global energy sector will be bristling with good news. There are five trends that will become the key drivers of the global energy industry a decade and a half from now.

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Eating Healthy

The public likes to speculate what sources of food the Earth’s population will turn to a few decades from now. A number of different ideas about how food products will develop have been put forward. High levels of poverty in some countries and an even higher percentage of people suffering from obesity in others, as well as global warming, leave us no chance: the style and composition of food products which we are accustomed to today will undergo major changes.

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The Comeback

The world’s political landscape in 2030 will look considerably different to the present one. Nation states will remain the central players. There will be no single hegemonic force but instead a handful of countries – the US, Russia, China, Germany, India, and Japan chief among them – exhibiting semi-imperial tendencies. Power will be more widely distributed across non-state networks, including regressive ones. And vast conurbations of mega-cities and their peripheries will exert ever greater influence. The post-war order that held since the middle of the 20th century is coming unstuck. Expect uncertainty and instability ahead.

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The Bound World

Conflicts will not vanish, but their origins will become more closely connected to climate change. By 2030, we should expect an increasing number of refugees from Africa, who will journey to Europe, while the attitude of the world community and politicians towards the issue of refugees will hopefully follow the path of compassion rather than hindrance.

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Hello Home-spital

Disruptive medical technologies are leaving patients in their dear homes instead of going to hospitals.

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Rostec’s Fourth Industrial Revolution

To preserve sovereignty in a world that is entering the era of the Fourth Industrial Revolution, Russia needs its own independent technology policy, says Rostec’s Director for Special Commissions Vasily Brovko. He spoke to BRICS Business Magazine on how the state corporation is getting ready for the move into ‘Industry 4.0’, global technological leadership, and how to achieve it.

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Federal Scale

The young Post Bank is one of Russia’s most rapidly developing financial organizations and it intends to operate throughout Russia by opening outlets in post offices. Dmitry Rudenko, chairman of the Board of Directors, told BRICS Business Magazine about the progress in the network’s development, the way the bank works with pensioners, and its understanding with the Postal Bank of China.

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Parenting a High-Tech Nation

If you want to know why the startup industry succeeds in such countries as Israel, don’t look only at the money, education, or regulatory regime. The real difference is made by the spirit and drive of the young, to wake up in the morning and conquer the world. This is where the Jewish mother should come into play.

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The Empathy Trap

Soon after Barack Obama was elected President of the United States, he told a young girl: “We don’t have enough empathy in our world today, and it is up to your generation to change that.” Obama expressed a widespread view, so the title of a new book, Against Empathy, by Yale University psychologist Paul Bloom, comes as a shock. How can anyone be against something that enables us to put ourselves in others’ shoes and feel what they feel?

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Suitcase – Train Station – Russia

Despite the People’s Republic’s sluggish economic growth, the number of Chinese tourists traveling the world continues to grow exponentially. So far, Russia has been losing at the global competition for the hearts and wallets of the growing class of Chinese tourists, so to be able to stake a claim in this exceedingly attractive market, we would have to build modern infrastructure and bring the industry’s regulation system in line with Chinese and global standards.

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Fuel for Rebellion

A concert celebrating Nelson Mandela’s 70th birthday took place at the London Wembley Stadium in 1988. A day before the event, President Botha declared a state of emergency in South Africa: The authorities understood perfectly well that every revolution needs an anthem. Songs by American Sixto Rodriguez had already shown the National Party that both popular music and its influence on people’s minds must not be underestimated.

    About BRICS Business Magazine

    BRICS Business Magazine is a bookazine —

    a book-like magazine – addressed to global investors, businessmen, politicians, and experts.


    A business and humanitarian publication on rapid-growth markets, it is issued four times a year and explains how to understand others.


    The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.


    We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:

    • essays and columns that would fit into “Opinions” or “Recommendations” sections
    • indices, ratings, and rankings
    • business cases

    Industry and event projects as well as investment guides are featured as special add-ons.





    Looking at the broader issues discussed at the Davos Forum provides an easy way to understand the current agenda of the West. This is a world, first and foremost, of the most prominent businessmen and politicians, who think about medium- and even long-term problems like daily ones, which is perfectly correct. Maybe there is some frustration on the part of the public that the themes are repeated, and that their leaders are not reacting to all of the current problems, but I would like to draw attention to something else. The questions are so serious that any attempt to provide an answer is fraught with difficulties.

    And so, on to the challenges facing the world. The first is preparation for the fourth industrial revolution. Everyone is already used to the flow of conversation about how technology is transforming society, and that how some countries are going to be left far behind. But the biggest changes are taking place on the human level. What happens to the very concept of work in rich and poor societies? Will the dream of full employment just cease to exist? The next challenge is about strengthening and improving international cooperation, making globalization more manageable. The existing structures were put in place far too long ago, they are cumbersome, noninclusive and don’t fit the reality of a multipolar world.

    And it doesn’t stop there. The economy can’t keep up with demographics. We have to accept the idea that our standard of living will fall or – I have to mention it again – create billions of new jobs. At the same time, the goals of society and those of business, as many educated people see it, often diverge. Short-term thinking, egotistical behaviour and corruption get in the way, which is why market capitalism has to be reformed. And finally, across the globe there is falling trust in institutions and a loss of belief in the future. How this optimism can be returned is an epic job for a superhero to take on. Of course, all these challenges are interrelated, and it’s likely that the last one might seem a little alien, but I am convinced it is fundamental. Only countries that can create an atmosphere of trust and instil their population with confidence will be able to deal with the remaining challenges.

    Authors & Experts

    Ilya Tarasenko
    Ilya Tarasenko

    general director of RAC «MiG»

    Dani Rodrik
    Dani Rodrik

    professor of International Political Economy at  Harvard University’s John F. Kennedy School of Government

    Michael Heise
    Michael Heise

    chief Economist of Allianz SE

    Peter Singer
    Peter Singer

    professor of Bioethics at Princeton University

    Jörg Reinhardt
    Jörg Reinhardt

    chairman of the Novartis Board of Directors

    Alexander Filonik
    Alexander Filonik

    head of the Center for Arab and Islamic Studies at the Institute of Oriental Studies of the Russian Academy of Sciences

    Liubov Yaroshenko
    Liubov Yaroshenko

    expert at the Russian Trade and Economiс Development Council, a Ph.D. in Political Science, and a member of the Alumni Club of the Gorchakov Public Diplomacy Fund

    Jane Burston
    Jane Burston

    head of climate and environment at the National Physical Laboratory in the UK

    Tim Benton
    Tim Benton

    professor of Population Ecology and UK Champion for Global Food Security at the University of Leeds

    Robert Muggah
    Robert Muggah

    research director at Igarapé Institute

    Lorna Solis
    Lorna Solis

    founder and CEO at Blue Rose Compass

    Melanie Walker
    Melanie Walker

    senior adviser to the president of World Bank, co-chair of the Neurotechnology & Brain Science Future Council and a clinical associate professor of Neurology & Neurological Surgery at the University of Washington

    Nicolas Maure
    Nicolas Maure

    president of AVTOVAZ

    Vasily Brovko
    Vasily Brovko

    director for Special Commissions of Rostec

    Josev ‘Yossi’ Vardi
    Josev ‘Yossi’ Vardi

    chairman of International Technologies

    Fahim Kawsar
    Fahim Kawsar

    director of Internet of Things research at Nokia Bell Labs

    Dmitry Rudenko
    Dmitry Rudenko

    President and Chairman of Post Bank’s Board of Directors

    Roman Skoriy
    Roman Skoriy

    deputy head of the Russian Federal Agency for Tourism

    Almira Nagimova
    Almira Nagimova

    expert in Arab capital markets, Ph.D. in Economics, author of “Mutual investments between the Persian Gulf countries and the CIS”

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